Our Story

My interest in skin care started many years ago.  Over the years I have tried and tested many skincare products, some cheap and nasty, and some which promised the world and cost the earth! 

In my research and studying of skin and skincare products, I found it was the ingredients in a lot of those in the market (chemicals, fillers, perfumes, other nasties, and sometimes more water than actual product) which I, and my skin, did not like.  This motivated me to create my own natural, high performance, plant-based skin care range, which is more beneficial for your skin, suitable for all skin types (especially sensitive skin) and can be enjoyed by everyone.

All Ida Rose products are Australian sourced and made, in small batches here in Queensland.  They contain naturally derived ingredients (organic where possible) that are sustainable and ethical, including Australian oils, fruits and extracts, aromatherapy oils, and natural preservatives.  They do not contain parabens, synthetic fragrances and colours, chemicals, sulphates, and phthalates.  They are vegan friendly and have not been tested on animals.

I have enjoyed creating my range of products and am proud to share them with you.  My skin loves them, and I am sure yours will too.

~ Veronica Sutcliffe (Founder & Owner)